Mary-Kate & Ashley's New Line
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Mary-Kate and Ashley Olsen were promoting their new clothing line, Olsenboye, on Good Morning America today (Feb. 3). Olsenboye is inspired by teen trends and is available at JCPenney for between $20 and $50. Mary-Kate and Ashley already have two other fashion collections, The Row and Elizabeth & James, which are more pricey, so it's genius of them to get into this lower-end market. I checked out the Olsenboye looks and they're okay. Pretty basic teen wear.
And I'm all for celebs having clothing lines, because it's interesting to see their style translated into a saleable line, especially if they are ...
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