fashion, hair products, model's hair

Bb.Texture In Action

Back in February I wrote about the soon-to-be debuted Bumble and bumble product Bb.Texture hair (un)dressing creme… And now over on Into The Gloss, they are further dishing on Bb.Texture and how it gives you that perfectly-imperfect je ne sais quoi hair that French girls have mastered.

Into The Gloss was commissioned by Bumble to shoot Bb.Texture in action on 26-year old fashion stylist, Molly Kennedy. Via Gloss: “In Lanvin shades and an H&M–dare I say it–textured coat, looked like the Left Bank version of Penny Lane in Almost Famous. She’s a devotee of the Grooming Creme, Surf Spray, and now, Texture. “It’s really good because it gives you that second day, kind of bed-head look. And it’s matte, which is really nice…it kind of gives hair a hold that doesn’t look like a hold. It’s weird to use a product that mattifies–it totally goes against what you think hair should look like–but it’s really cool!” Her routine? Wash at night, work any combination of those three products into damp hair, and sleep on it. Voilà.

Into The Gloss also photographed Bb.Texture at work backstage at Yigal Azrouël while Laurent Philippon fixed black feather headbands into the models’ thick, matte, mussed up buns. “Texture’s an incredible product, Philippon said. “It gives a lot of grip to the hair, for updos or tying it up.” To use, he worked in a quarter-sized amount into damp hair, and blow-dried. “It brings just the right amount of texture–sexy but not dirty.”

You can now purchase Bb.Texture online at Bumble.

Have any of you tried Bb.texture yet? Very curious…