In the February issue of ELLE magazine, the article “Rough Riders” explains how to get matte, dull-looking, “lived-in” hair. You know, that I just woke up, haven’t showered, ratty ponytail look that most of us achieve by waking up and putting our hair in a ponytail. But apparently there are some people with hair SO AMAZING that it takes real effort to fug it up.
This reminds me of an article I read years ago (in Nylon, I think) about how to achieve chipped nail polish. Seriously.
All kidding aside, matte hair done right can look kind of cool. The messy, disheveled look was seen stomping down countless spring/summer 2011 runways, including Calvin Klein, thanks to Redken Creative Consultant Guido Paulo. “Textured, matte hair looks really modern and sexy right now,” Paulo told ELLE. “It’s a little more unkempt and rock ’n’ roll, so it has a certain ease.”
Bumble and bumble is capitalizing on the trend by releasing a new styling product Bb. Texture Hair (un)Dressing Creme in March 2011. Bb. Texture is specifically designed to create these matte, bedhead styles in one step. “We started seeing that sort of hand-done, second-day-hair look on the streets and on celebrities like Alexa Chung and Mary-Kate Olsen a couple of seasons ago,” the company’s senior artistic director, Howard McClaren told ELLE, “but stylists were having to use a combination of products–usually surf spray, hair powder, and styling cream–to reproduce it for shows. So we thought, there’s a real need here for something completely new.”
Bb. Texture has the moldable hold of a gel, but separates and moisturizes like a cream. It has a dry texture with no stickiness and provides volume. Bumble and bumble stylist Jordan M. recommends running Bb. Texture from roots to ends through wet hair before blow-drying it with a diffuser, or working it into just the roots of hair “to bump up body and give it that just-rolled-out-of-bed look.”
“The whole idea is to look like you couldn’t care less. Even though, of course, you do,” “McClaren says.
What do you think of this matte and messy hair trend? Will you try Bumble and bumble’s Bb. Texture?
(Check out ELLE‘s article here, and keep an eye on Bumble and bumble for the release of Bb. Texture in March.)
I almost bought some matte products at Ulta a few weeks ago. But then I couldn’t figure out why I was buying something to make my hair look unkempt.
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I think it’s cute on the models. But, I think you really need to be one of those people who TRULY looks great without any makeup or wearing a garbage bag in order to pull it off, in my opinion. Or else you’re just going to look like a bag lady. My hair style totally changes the way my face looks, so I don’t think I’ll be trying this ever.
Amy: I totally agree. on models it looks edgy and rock, on mere mortals it looks like you just woke up. that said, I sometimes wear just woke up hair. oh well.
I love this post!! great photos, i just found your blog and am really enjoying looking through it!! thanks
Nicole C: Glad you like it!
I actually love this trend and cant wait for Bb Texture to come out….I’m first on line to try it!! I love their products anyway and this one sounds too interesting to pass up.
sarah: the Bb Texture does sound interesting. You know they got all the product junkies with that description… “It’s like a cream and like a gel and it has hold and volume and lift and it’s matte and and and and.“
My hair looks like that right now…and I did nothing to it. Which, I guess, is kind of the point. Nice. I’m so on trend.
Alison: me too! we’re styyyyyylin.
Kelly: I guess it’s matte in the ‘right’ way though… I haven’t really tried any of the products, but I’m also not blessed with impossibly shiny hair that I’m desperately trying to dull down. Life!
Okay, I purposely do this to my hair, but with cheaper products. A little Garnier Fructis surfer wax will seal the deal. Okay, I lied a little because there is a pricier option that I love, love, LOVE. Play Dirty spray wax by Short Sexy Hair. My hair is down to the middle of my back & it is just amazing. I can use just a little to hold curling iron waves or add a little more to rough up my natural curl. My husband loves it when I do the messy thing like these pictures with it, though.
Hi Kate: Thanks for the tip! : )
One more thing to add: if you get the spray wax, do be careful with how much you add. I have super thick hair, and my sister has gorgeously silky but thinner hair & we can’t use anywhere near the same ambout.
i’ve been trying to perfect the matte/bedhead/rocknroll look for a few years now. right now the combination is clean hair+curl cream+spray gel+dry shampoo (if needed)+hairspray. sometimes sleeping on that combination results in perfection, and sometimes it results in actual bedhead – which looks nothing like the photos above and is not desirable in any way.
the Bb product seems like it would be interesting to test out – but you’re right, with that miracle description i wonder if it will do my laundry and make me dinner too!
actually, i’ve been wanting to try the surf spray mentioned here for a while now, but i never quite got around to it. (http://www.haironthebrain.com/2009/05/maui-wowie/)
so… I can never work the bedhead, beach wave thing correctly because I have fine hair and I think my hair looks best when it’s CLEAN. :/ So take that into consideration, but the Maui Wowie is a cool smelling/looking product but doesn’t do all that much. I too am curious about the Bb product though… But honestly, I will probably stick to clean hair.
Step 1. Don’t wash your hair
Step 2. Sleep
Mission accomplished.
I always enjoy it when a trend requires me to do nothing but be poor. Such as ombre hair, who knew 6 months of growing out your roots was so cool?
Martha: You’re right! That works too…
I tried out Bb Texture last weekend and thought it was really great. My hair is very straight and fine, so it’s perfect for volume and control. I have been using a combo of Surf spray and baby powder for a long time but I might just switch. But yeah, if you are using the Bb Texture watch how much you are putting on, it makes hair hella big.
Thanks for the review Marina!
I can sympathize. It really isn’t about your hair being “too perfect,” but my hair is fine and 100% textureless. Bobby pins (and my feather extension) slide out on their own. My hair is also pin-straight (even when I sleep on it) so I don’t know if texture would work on me, because I think it adds to texture that you ALREADY have. I would have to go with the powder-and-surf-spray method, I think.
Can’t believe it! The last pic (long, blonde, pulled back). When my hair was longer, if it was dirty and I pulled it back, I couldn’t get that thing OUT of the back of my head. Even with my now,’bob’, when clipping it back, I get that same thing on top, so I try to comb it down, or use a spray gel and comb it down. If you’re into what’s new and happening, you get this idea/look. But most where I live, would jst say,”You’re hair is messed up.” Makes me feel better about mine, tho’.
Also, I won’t worry now about leaving out with ‘just woke hair’. I know it’s (David Bowie’s) ‘FASHION’! Where HAVE you been?!