I got a PR email from L’Oreal Professionnnel saying that Fergie keeps her hair looking so rich, chocolaty and fab while on tour, thanks to her traveling hairstylist, Jason Medina and that he uses L’Oreal Professionnel Richesse Demi-Permanent Professional Haircolor on her locks. Medina says this hair color contains Ionene G + Incell with Apricot Kernel Oil to reinforce the structure of the hair, Oleo elements to recharge the hairfiber, and Topcoat Polymer to add shine, and it is the key to keeping Fergie’s luscious chocolate locks looking shiny and fresh day after day.
Whenever celebs do hair color in a box commercials (ala Sarah Jessica Parker for Garnier Nutrisse), I never believer they actually use the stuff in real life. Like, yeah right, your ass is totally at Byron & Tracey in Bev Hills getting your color done! Not dripping over your bathroom sink. Gurlpls.
What do you think. Do the celebs who do those hair color in a box commercials REALLY use the stuff or not?
Of course not. Just like SJP is not using Garnier eye cream. She’s using $200 an ounce stuff made from solid gold, or whatever. But plenty of people do believe it, and buy it because of the celebs, so more power to the PR companies.
Chris: ha, yes. she totally puts solid gold on her face. hee.
They don’t. One of the highest hypocrisy is Beyonce who clearly wears weaves doing a commercial for styling products for “naturally curly hair”… pa-leeease… Consumers are getting smarter and I hope one day they these companies do “real” commercials and not this bunch of lies.
gi: omg, that is a good example! ugh.
Nada. You can so tell when someone uses a box color. Hot roots, uneven color on strands…you get the picture. They just want a famous face promoting their stuff, because we all know SJP is not rocking a box color. I mean did you see her at SATC2 premiere? Exactly.