Did you know that blonde is the most requested hair color at salons, representing more than 50% of all color services? “Blondes never go out of style,” says Eva Scrivo, NYC salon owner and spokesperson for Wella Professionals. “It’s a common misconception that not everyone looks good as a blonde. The key is customizing the shade to suit your client. She says blondes are always in high demand because the color rarely occurs in nature and correlates with youthfulness. But going blonde is the most difficult color to achieve, and if you’re not in experienced hands, you can end up with brassy, orange, or yellow off-tones. The challenge of going lighter is best left to the pros.
Wella Professionals’ award-winning Blondor lightener and new Koleston Perfect Special Blondes permanent color allows clients to achieve the entire spectrum of blonde shades, from warm to cool tones. These products deliver high-lift color with gentle results, so the condition of hair stays healthy and shiny. And now that the weather is turning warmer, it’s a perfect time to lighten up for summer!