fashion, how to, ponytail, waves

How To: NIMA Fashion Week Hair


Take a dash of Lauren Hutton style 70’s hair mixed with Blake Lively’s waves, and you get the inspiration behind the hairstyles at the NIMA Fall 2010 Fashion Week Presentation. “We tried to create a look that was very modern and Soho chic, yet still had a 70’s feel to it,” says hairstylist Sam Brocato. Check out Sam and Matthew Fugate from the Sam Brocato Salon’s step-by-step tips on how to achieve this style at home.


Step One: Set For Prime Time
“I prepped hair with Brocato Back to the Beach Spray to give it volume,” says Sam. After spritzing the models’ hair with the spray, Sam used a blow dryer to set the wavy look. Matthew Fugate used dry shampoo to add texture to the models’ hair. “I wanted to dirty it up and give it that ‘I just got out of bed look’,” says Matthew.

Step two and three after the break!


Step Two: On The Side
“Nima’s collection had strong design elements on the right shoulder and we decided that a low ponytail that fell on the left side was a perfect complement to the clothes,” says Sam. “Using a large barrel curling iron, I took different strands of the hair and curled it to give it more volume and texture, “explains Matthew. “I created a deep side part and used a clear elastic to secure the low ponytail.” To give the ponytail added chic factor, the stylists used strands of the models hair and wrapped it around the elastic.

Step Three: Lock It Down
“Since this was a two hour presentation, we had to make sure that hair could keep its shape and style,” says Sam. He used Brocato Moveable Hold Hair Spray to set all of the models looks.

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