charity, giveaways, shoes

Jimmy Choo HIV Awareness Competition


Jimmy Choo and Elton John AIDS Foundation have launched a photo competition to raise awareness and funds for AIDS victims. The competition supports the launch of Project PEP, a charity collection that donates 25% of sales to theSimelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counseling to victims of rape in South Africa, which has the highest count of rape in the world.

The theme of the photo competition is ‘You, Your Shoes and 72’, and as you can see from some of the photo entries below, there has been a very diverse response over the past few weeks! To submit your own entry photo, log onto

The overall winners will be announced after the competition close on 7th December. The Grand Prize winner will receive the ultimate Jimmy Choo VIP experience–the winner will be invited to spend a day of luxury at the Jimmy Choo HQ and choose seven pairs of shoes and two handbags to keep. Plus over 100 exclusive Jimmy Choo prizes will also be awarded.