A while back I wrote about Stila’s site being down for “routine maintanance“. Something no one in the beauty blog stratosphere seemed to be buying.
Well, Stila fans, things are looking up because Stila’s site is back up! And it seems there are plenty of positive changes taking place at the much-loved company, according to Sarah of Style Online and Amber of Beauty Blogging Junkie who sat down with Stila’s new owner Lynn Tilton.
Upon first meeting Lynn, you realize she is one tough chick. From her tanned skin to her shiny blonde hair to her love of boots, she seems to be every bit the opposite of what you would think a savvy businesswoman would look like. But within seconds of speaking to her, you realize she has her sh*t together, and she knows what she’s doing. She may not be able to write the encyclopedia on Stila’s vast product history, and she’s okay with that. She is open to becoming every bit the Stila girl, while focusing on the company’s distribution and customer retention. She was so eager to purchase Stila that from the time she heard the brand was for sale to the time the deal closed took all of 10 days.
Sephora may currently be Stila’s biggest door, but Lynn is making strategic moves to entice the Stila girl to StilaCosmetics.com. The ink is barely dry on the contracts and you can already see evidence of her savvy. Stila has just launched the Stila Love rewards program.
It is similar to Sephora’s Beauty Insiders, but with a much better points system. When you spend $100 on StilaCosmetics.com, you receive free shipping for the remainder of the year. At $250, you receive $50 to spend on the site and at $500 spent, you receive $100 to spend on the site. It’s a pretty great incentive program for a brand whose customers have such a passion for the product.
According to the interview on Style Online, Lynn is also toying with the idea of creating a drugstore line of Stila cosmetics called Simply Stila. It would be made up of similar products for half the price. I, of course, think this is an AMAZING IDEA.
Do it, Lynn!!