What's Up With Stila?

Routine maintenance? Seriously, Stila?

People are not buying that.

Twitter has been all abuzz with news that Stila is bankrupt. I read some scoop over at Beauty Junkies Unite and then on Fashionista saying:

We hear that Stila has gone bankrupt.

The story goes like this: The beauty brand, which is a favorite with beauty editors but is a little bit of a harder sell with girls that like bright colors on their faces, was sold by Estee Lauder to Sun Capital Partners in 2006, which means the products are only really available at Ulta and Bloomingdale’s besides beauty mecca Sephora.

We hear employees were given little advance notice, and arrived to offices that were shut yesterday morning.

Several attempts to contact Stila via e-mail and phone calls went unanswered.

And the Stila site says it’s down due to “routine maintenance” and that orders placed between March 23 and March 24 “may be canceled”.

Stay tuned.

UPDATE: Stila finally just got back to us, and they say that they’re “not going bankrupt” but “refinancing”. We asked what that means, and they said it means that they’re “reassessing their funds”…

Hmm… I guess we’ll have to wait and see. It would be sad to see Stila go under. It’s a great brand that’s been around forever.

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