Nearly two-thirds of women say the economy is affecting how much they spend on beauty products and services, according to a recent survey by DailyMakeover.com, with over half reporting they are spending less on makeup, hair products and salon treatments.
As a way to save, nearly half of the women who responded to the recent online survey said they have changed the brands of beauty products they used to purchase in order to save. Even more (55%) said they are spending less on professional salon services and opting to do things themselves such as coloring their hair and doing their own nails.
“At DailyMakeover.com, more than four million women come to our website each month to find the latest information on beauty trends, looks and to share their insights with our community, so we pride ourselves on understanding women’s attitudes on beauty trends and issues,” says Jeannette McClennan, CEO, DailyMakeover.com. “While women may be spending less on their products and services, they aren’t eliminating them. We have seen that they want to find alternatives and more than ever are using our virtual makeover tool to try-on new hairstyles and makeup before making a purchase or spending money at the salon to change their look.”
Highlights from the survey include:
Salon Services Take a Hit
- More than half (55%) are spending less on professional salon services (haircuts, coloring, waxing)
- Nearly half of the respondents (44.6%) said they will likely color their own hair to save money; nearly a quarter (23%) of the women who responded will not likely give up their professional colors
- Three quarters of the respondents (76.6%) will wax/pluck their own eye brows instead of having them professionally sculpted
- A vast majority of respondents (86%) said they would forgo professional manicures and pedicures to save money
Women Will Change Brands of Their Beauty Products to Save Money
- Nearly half (47%) of all the women surveyed said they had already changed brands of particular beauty products to save money; nearly two-thirds (61%) of women aged 45-54 said they had already changed brands
- Nearly three-quarters of respondents (73%) said they would change lipstick and two-thirds said they would change shampoo and/or conditioner. Other items included: blush/bronzer (67%) lotions/cleansers (64%), foundation (57%)
“Women will always want to look great and not spend a lot to do so, especially now as more women are tightening their pocket books,” McClennan continues. “This survey reflects the impact the economy is having on beauty spending and supports our own experience: women want the ability to try before they buy before opening their pocketbooks.”