hair products

Living Proof

Are you ready for a line of hair products developed by MIT professors?

Living Proof was created for the purpose of applying advanced technology to solve the toughest beauty challenges. It’s developed by a team of scientists and beauty authorities brought together by a shared aspiration: to challenge the status quo and end the common beauty frustrations of people everywhere.

Straight Making No Frizz Styling Cream is a velvety lotion that provides optimum frizz-reduction and a touch of conditioning – yet doesn’t leave hair feeling greasy or heavy. Terrific for smoothing split ends.

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